‘Are newsletters dead?’ I was asked this question on a training a few weeks ago. And I couldn’t say ‘no’ fast enough. Because I really don’t think they are. I think quality mailing lists are magic.
Are newsletters dead? Should you be showing your email list a little bit more love?
We know that not everyone you send your email to will open it. And we know that out of everyone who opens it, not everyone is going to click through and take the action/s we like… but that doesn’t mean they’re dead.
In fact, when someone gives you their email address (all done correctly, with permission, etc), they’re inviting you to contact them. Unlike social media where we’re largely hoping they see it, you’re delivered your message right into their inbox. This is hugely powerful, if you think about it, isn’t it?
You might not think that open rates are at the same levels you’d like, in a perfect world, but neither is social media reach or engagement, is it? The fact that so many people DO decide to not just acknowledge that you’ve sent them an email, but then open it to see what you have to say and spend their very precious time reading it is, again, something to consider.
There are lots of positives about newsletters and email marketing – and the good news is that it will cost you zero to find out about it (listen to the podcast as step one!), but it could also cost you zero to get started if you use any of the providers who allow you to start your list for free, and only start charging you when you pass a certain number of subscribers.
There are SO many reasons why email marketing is incredibly valuable to businesses, brands and influencers, don’t overlook it or see it as irrelevant. Unlike social media, the power to deliver the message (and have it delivered in front of the right people) is yours with an email… which is quite a big deal.
What do you think? Are you an email marketing devotee or have you *slightly* neglected your list of late and need to show it a teeny bit more care and attention?
