When you hear the phrase ‘post natively’ – do you know what it means? In Small & Supercharged podcast episode 26, I’m talking all about what to ‘post natively’ means, the value of posting natively, and more.
However, I am a realist. So while, as you’ll realise, I’m VERY pro posting natively, I do also understand that if you’re juggling all the platforms yourself, you may need to do the odd hack here and there so you have time to do your actual work. And what about if you want to move people to a place outside of that platform? We cover that too…
Posting natively on social media platforms – going native
I’ve written about posting natively before in this blog all about if posting natively increases your reach… and I’ll no doubt write about it again too! However, in this episode of the Small & Supercharged Podcast, you will hear all about….
- The value of posting natively and how it increases reach and engagement.
- A few examples of native and non-native content.
- Why you might not be able to post natively, and hacks to help you drive the traffic where you want it to go.
- Whether or not posting natively increases your reach.
- Facebook and videos as a key example of why native posts work better.
- Different ways to get your video onto Facebook, explaining the difference between native and non-native posting, the difference in how it works and the function. I also talk about the additional benefits that you can take advantage of if you post video natively – things like auto play and closed captions.
- IFTTT and how this applet helps to make non-native content more native. It’s not ideal, but if it’s a platform you’re neglecting, it can be a good way to bridge the gap.
- Why not all cross posting ideas are created equal, and why doing research here is a good idea.
- The reason behind why I post portrait images on Instagram, and why picking the right images for the right platforms (and the right sizes), can maximise your chances.
- How each of the different social media platforms has an optimal size of image.
- When you might not want to post your natively. This is usually when you have your pillar content somewhere else where you want people to move to a specific location. In these examples, you might want to consider creating a small piece of native content to get people interested. This would then encourage them to click on the post to find out more.
- How you can sometimes make content native after creation, like on IGTV, through editing.
- Why it’s important to think about creating native content at the start of a project, so you can look at the ways you can create snippets to drive the traffic where you want it to be.
- How you can use the individual characteristics of each platform when creating content too – rather than going back and having to do it post production.
A huge thank you for listening to today’s podcast all about posting natively on social media platforms- I hope it’s give you some good ideas…
