Going viral, dealing with trolls, and social license to operate with Niki Baxter

Is going viral all it seems? Do we need to be aware of social license? We chat about this as well as how to deal with trolls on this week’s podcast with Niki Baxter from Baxter Equine Services

You can listen on Apple here…

I’ve followed Niki for as long as I can remember and have been wowed by her perfect plaits, amazing clips and stunning quarter marks and more for years. Some of Niki’s videos have gained huge traction with one getting over 160 million views making it truly viral… but is going viral all it’s cracked up to be? Spoiler alert… not so much. Niki has had  her fair share of viral content and the trolls and opinions that come with it, and I’m so pleased that she was open to sharing the ups and downs of this journey.

150 million views

One of Niki’s videos recently received well over 150 million views, and the comments she received provided a great opportunity to discuss whether going viral is all it seems, and the fairly significant negatives this can have.

Niki also discusses dealing with opinions on social media, social license to operate and why we all need to be aware of this, and shares lots of tips too.

It was an absolute joy to speak to Niki and hear her insight on all these subjects. Not easy ones but very important ones for any user of social media and any equestrian too.

To find Niki in all the places, make sure you check her out on Instagram, YouTube, Facebook and her own website.