My latest obsession is Instagram Stories, a fun feature on Instagram that allows you to capture what you’re up to but, unlike your main posts, these pics and videos will vanish after 24 hours. If you’d like to know how to use Instagram Stories, you’ve come to the right place!
How to use Instagram Stories
Use Instagram Stories to document what you’re doing. If you’re using Instagram to promote your business, you can use Instagram Stories to give people a real behind the scenes look at what goes on, day to day, in your business. I use my Instagram Stories to capture things I like, that help people to find out more about me, my business and my brand. Sometimes I might show a dog walk with the lovely Jam, the spring flowers I encounter, stationery finds, new books, projects I’m working on, etc. etc.
And you can add to your images and videos…
You can add words, you can draw on and you can tag people in your stories too. There’s a fairly limited colour palette but I find it’s pretty comprehensive considering that it’s just a moment in time and will be gone this time tomorrow!
Images, video, Boomerang and more…
Instagram Stories allows you to capture more than stills, you can take video, Boomerang clips and more. This can be really fun.
And you can keep adding to it during the day
You can add to your story as the day progresses, just click on camera button on the top left of the app and you’re all can snap away.
And one more benefit is that you can also save parts of your Instagram Story on your Camera Roll to post as a ‘normal’ Instagram post or for whatever else you like! And if you do that with your best snaps of the day, you can add all your hashtags too.
If you’d like to catch up with me on Instagram, I’m here. You’ll know I’m a big fan of Instagram if you follow me, in fact, I’ve written about why I love Instagram here.
What do you think? Do you use Instagram Stories? Do you like watching them? Or are you a Snapchat fan for this kind of content? I’d love to know…
Instagram Stories is a great way for companies to engage with consumers on a day to day basis because it is highly likely their customers will already be following them on Instagram, unlike Snapchat. Specific projects, exciting opportunities, or simply day in the life footage all contribute to a more personable and approachable brand.
Absolutely – Instagram Stories are really superb. I love them!