Have you used Instagram stickers? These can be such a great way to add something extra to your Instagram Story and, actually, encourage engagement too. And that’s what today’s Small & Supercharged Podcast is all about.
In addition to Instagram stickers, I’m also going to talk about GIFs, which can be great things to add to your Instagram Stories, to make them more fun or relatable, or just to add an extra dimension.
Instagram stickers, GIFs and more that you might not use…
In today’s Small & Supercharged Podcast, I talk about Instagram stickers that you might not use, the great things about GIFs, and what you can link to from Stories. Here are the show notes from episode 22, Instagram Stickers you might not know about or use…
- I talk about GIFS. I love a GIF. I talk about the kind of GIFs you can use, when and why you could use them, and why you need to keep on brand when adding them.
- The Product Tag. I talk about how the Product Tag works, when it’s useful for brands (especially those with under 10k followers). The Product Tag allows people to move from Instagram to your website without having to go to the link in your bio and embark on a rather clunky process. If you have over 10k followers (and a business account) you can have swipe up (which is also good!), but the product tag can provide more information in a shorter amount of time.
- The Countdown Sticker. This is a great way to show how much time you have until a launch, event or something else. The Countdown Sticker automatically updates too, so you don’t need to worry that someone looking in 12 hours will be receiving out of date information.
- The Poll Sticker. This is not a new thing, but it’s still great. It’s a really good way to get feedback on any question you like (that has two possible answers!). You could ask people what colour they prefer in a piece of clothing, for example, which can be useful and great for engagement. You can also change the ‘yes’ and ‘no’ to words of your choice. Don’t forget, you can share the results of the poll, which can help you with your content creation and, also, shows that you value the opinion of your fans.
- The Questions Sticker. This is good for lots of different things. Make sure you guide them with the sticker – sometimes being really broad, like ‘Ask Me A Question’ can be a bit wide, depending on your audience. Try and make it easy for them to ask a question. You can use the Questions Sticker for so many reasons – what’s your favourite event, share a winter must have, etc. Use these instead of Polls when you have more than one possible answer.
- Links. Not quite a sticker but (maybe) even better. We talk about what you can use this for. If you have over 10k followers, you can link to a URL, and then swipe up to a page on your or any other website. If you don’t have over 10k followers, you can add a link to an IGTV video, which can be a good way to get it under the noses of your following.
Don’t use the same stickers each time as people will just switch off… and you don’t want that. It can turn something that should be engaging and fun into an annoyance.
So here are six ‘functions’ you can add over your Instagram Stories. Go off, have a play, and I would LOVE you to tag me if you give them a spin. I’m @rheafreemanpr on Instagram, as always!
