I know, I know, it’s only October, but Christmas IS coming, and for small businesses, it’s very much here now!
It’s (not quite) Christmas
For small businesses, now is the time to get all your Christmas ducks (maybe turkeys?!) in a row. For brand ambassadors and sponsored people, now’s the time to be reaching out the brands you work with and asking them about their Christmas campaigns and how you can help. And for consumers and fans, I share lots of ways you can help the brands you love have a better Christmas, and most of them are completely free for you to do!
When it comes to helping support the brands we love, we can do so much for free. Of course, buying products from them will hugely help their business, but you have the power to help them spread their message further and keep their spirits up during the most challenging few months of the year. Here are four super easy things you can do to help support the brands you love this Christmas:
- Like – by liking posts on Instagram, reacting on Facebook, and generally signalling that the content is good on any other platforms, you can give that person a real boost. On some platforms, what you like is automatically shown on your feed too, but it’s also signalling to the platform that the content is good. And this could help give it an organic boost.
- Share – if there’s something you really like, that’s really relevant to your following and really useful, then why not share it? Use the inbuilt share tools to ensure it is shared properly, obviously, but by doing this, you’re giving that brand exposure to your audience, and your endorsement too!
- Comment– adding a positive comment to a post you genuinely like can really transform someone’s day. Also, if you see a post that you think a friend would love, you could consider tagging them in the comments so they see it too. Win win!
- DM– there’s power in the DMs- not from an obvious engagement point of view, but definitely from a moral support side! Telling someone they’re doing an amazing job, or that you love a new design, can really work wonders and lift their spirits.
As always, if you tune in, please do screenshot and share to Stories. And please, please consider implementing some/all of the above, whether you’re a brand, an influencer or a buyer. It could make a huge difference.
