Making her cross country colours to Super X Country with Becci Harrold

From making your own cross country colours to building Super X Country with Becci Harrold

I’m SO excited to share this episode with you! I’ve been working with Becci Harrold from Super X Country for quite a while now and continue to be inspired by her and what she does. In this episode of the Small & Supercharged Podcast, I chat to Becci all about the rise of Super X Country. We chat about how the brand we know today started on Becci’s sewing machine after a disappointing trip to the tack shop. And how it’s grow and developed over the last nine years.

From making her own cross country colours to building Super X Country with Becci Harrold

In this episode of the Small & Supercharged Podcast, Becci shares the inside story of brand, her passion for eventing, her love for work and so much more. Here are the show notes for episode 29 all about Super X Country. In this episode you will hear…

How the idea for Super X Country was formed after not being able to find nice cross country colours in tack shops.
The way that Becci took an idea and a passion for design and made it into a business… and how she even made her first website when she was at college.
About Becci’s roles at her business and how she’s had to employ a team to help her fulfil the orders that the website receives.
All about the huge range of customisable XC colours available – but also how if a customer is looking for a really specific purple, for example, Becci can source and find these materials and create one offs.
How the brand developed and the people that Becci worked with along the way to help to develop the Super X Country range, in terms of the cross country colours and more.
Why and how Becci went from making bespoke, made to order cross country colours to incorporating clothing into her offering.
How Becci felt winning ‘best’ with Horse & Hound – her Sportsline Gloves and Leggings both won the accolade.
What it’s like to have sell out products that you’ve designed, tried and tested.
Why it hasn’t been plain sailing with the breeches, how Becci lost a lot of money in the process, and also what she’s learnt from it and how she moved on.
The balance between working full time for the family business as a locksmith and running her business.
How she fits everything into the day.
Why she loves tradestands, what she gets from them, and why she absolutely loves going to the events and meeting her customers.
Looking back at first tradestands that she had to exhibiting at Badminton and some of the best events in the country.
How Becci has used every experience to grow and develop her business.
The feelings associated with doing so well at shows, and how she felt when she got back from her first Badminton .
Why Becci still loves packaging the orders and how not being able to pack up each order now she’s got so busy is one of the most things that has made her sad about getting so big.
We talk about Badminton, all the aspects that go into having a tradestand and how although it’s one of the huge highs of the business, it’s also associated with a lot of stress.
We talk about working with riders like Imogen Murray, the opportunities to work with five star riders, and exciting opportunities in the future.
How Super X Country has grown so much, and how social media is a huge part of this. We also talk about the buzz that Becci gets from seeing riders wearing her Super X Country colours at the events she attends and competes at.
The lowest point of running the business and how losing the money on a rogue supplier had a really horrible impact on her. We also talk about how having a negative issue at the start my have helped save her in the future.
We talk about top tips when it comes to launching your own business – from how to know if your idea is a good one and how to promote it using social media. Becci also talks about how she’s helped her friends grow their businesses and followings through social media.
Tips to post on social media including how scheduling apps can help you with posting, trying and testing new ideas, and we chat about the algorithm too.