Waring Brooke is a young British knitwear brand, founded by Samatha Brooke, that has become a firm favourite in recent years. But Waring Brooke is far from an overnight success, this is the second version of the brand that has so many important values at its heart.
Making you part of the brand with Samantha Brooke from Waring Brooke
Samantha shares how she found knitwear from art, what the first version of Waring Brooke looked like, why being sustainable and British is really important, and how Waring Brooke and its ability to create unique, monogrammed accessories allows customers to become part of the brand. In fact, their initials can be knitted into the socks, snoods, headbands and more that are available.
This is a really fab listen about all things Waring Brooke and how Samantha is a lady of many, many talents.
I really enjoyed chatting to Samantha and finding out how the brand as we know and love it today took shape. Like so many businesses, this one took time and energy to grow. When we see brands appear on social media and start to really dominate amongst our friends and the people we follow, it’s all too easy to assume it’s because that brand is an overnight success. And the thing is, overnight successes are pretty rare. In most cases, these overnight successes have taken years and years to break into the space at the saturation we see ‘all of a sudden’.
I always value the honesty of the business owners that join me for these chats, and Samantha was no exception.
To find out more about the stunning, ever expanding range of really specially knitwear produced here in the UK, make sure you have a look at the website. To see the products in action, Instagram is a great place, and the Waring Brooke account can be found here. Don’t forget to check the tagged content and Stories as lots of loveliness gets shared there too!
