How to promote your equestrian and country business this Christmas

Today’s #wisdomwednesday post is all about how to promote your equestrian and country business this Christmas. Now, not only will you see some top tips written below, there’s also a podcast, created in conjunction with Haynet, that I put together about it. Now, one point to note, when I recorded this I did have a cold, so the husky voice isn’t here to stay, but I needed to get this podcast and these tips out into the world. So please excuse that!!

How to promote your equestrian and country business this Christmas – the podcast

The actual podcast is called How Can You Make Your Rural Business Standout This Christmas – and you can listen to the Haynet Podcast on their website. If you’re reading this and thinking ‘God no, I’ve left it too late – all is lost’. Just breathe. It’s fine. I’m going to help you. Ok? 

Now you’ve had a listen to the podcast, I wanted to just cover a few key points here, so you can crack on NOW and get started in promoting your business and your products on the run up to Christmas. Are you ready? Well we will begin…

• Make sure you know your last posting days – these are your real deadlines. It’s not over until it’s over – by which I mean don’t throw in the towel until it’s time to stop. When you can do no more. If you sell a physical product, get your last posting dates sorted and have that as your new deadline. That’s not to say leave everything until then. DO NOT DO THIS. Get cracking straight away. I’m just saying that all is not lost until the end.
• Use your social media… and use it well. If you have a promotion or a visual or a competition, make sure it is native to the platform. These always do better. So don’t ask people to share on Instagram. You can’t. You can repost, but you share on Facebook.
• If an idea you have will work really well on one platform and not any others THAT IS FINE. Use the other platforms to promote what’s going on on the one platform. Not everything needs to work everywhere. That’s fine.
• Put time into your visuals. Put energy into your images. While Instagram is all about the visual, Facebook and Twitter posts perform better too when accompanied by a good pic.
• You can advertise – yep – on social media. The targeting is incredible. Make sure your content is good first though, and your visual and message are strong, otherwise it’s a waste of money.
• Make sure you tell your database about what you’re doing. These people have engaged with your before, so why not give them the chance to engage with you again? Don’t SPAM them, but do keep them informed. It helps.
• Get on video. Get on video. So that would be GET ON VIDEO. Talk people through your products and get this content on your social media, on your website, in you newsletters.
• Add value. Write a note. Offer gift wrap. Add value and help your customers out. This will help your user generated content and is also something nice you can talk about.
• Collaborate. Look to collaborate with brands that could help you. I’m currently working on a mega equestrian prize collaboration, and I can see how well it’s working. You can find out how collaborations work here.

So there you go, some additional information about how to promote your equestrian and country business this Christmas.

And don’t forget to have a listen to the other Haynet podcasts. I alternate these with Sam, founder of this fab platform, and there’s LOADS of information there you can tap in to. Enjoy!