Should you bother with a blog?

Should you bother with a blog for your own website? Does anyone care what you have to say? Would you be able to write one? Well, here’s my take on it.

I’ve been blogging for a while, for various clients, but my own blog has been somewhat neglected as I always prioritise my clients’ work over my own. I understand the power of blogging, I understand the theories behind it, but it was only when I immersed myself fully in it that I saw its real strength.

I’ve written about bloggers before (see ‘are bloggers worth working with’ as an example), and I will be writing about blogging and bloggers a lot more in the future. It’s something that’s been on my radar and I’ve done for people, but it wasn’t until I set myself a challenge (more of the challenge to follow) that I really got it.

When I started to take blogging seriously

Until the end of January, I’d been a sporadic blogger. I decided I didn’t have enough to say. I know. Anyone who knows me will see the madness in that statement. Then I started really researching blogging on a whole new level and fell in love with it. The way it provides you with exclusive content, how it can positively impact your SEO, how it helps support whatever business you’re doing. Tick, tick, tick. What’s more, when you have created a blog, it’s there forever (or until you delete it!). You don’t lose it after a certain amount of time, meaning that not only is it on your website, adding more depth, but it can also be promoted to your audience whenever you like moving forward. How good is that? I will explore each of these areas in future blogs, as there’s so much to write on each this blog would be more like a book than a short to the point piece!

A blog is your voice

A blog is YOUR voice. Not an edited version that has to fit a word count. If you want to write thousands of words, you can (I mean, it might not be the best idea in one hit, but if you want, you can!). You can talk about stuff that matters to you. You can talk about the products you make, the services you offer, the trips you’ve been on, your passions. The list is endless. If you want to blog from a business point of view, there’s huge amounts to explore. And although the subject matter might be different if you’re developing a personal brand, there’s a shed load you can look at here. You might not think you have enough to talk about, but you’d be surprised. And you might also be surprised about the number of people who are interested in what you have to say. A blog gives you or your brand the chance to be authentically you, and that’s before we look at any of the other benefits.

Should you bother with a blog?

On the most basic level, a blog allows you to tell the world exactly what you want to. So, with all the above to think about, should you bother with a blog? Surely it’s worth adding into your marketing mix? I think it is.