Do you use social media to grow your equestrian business? I mean, do you really USE it? Or do you have pages and accounts on various social media platforms and post randomly? Or only about you and your products? Don’t worry- whatever the answer to the above, I’m here to help you use social media to grow your equestrian business. Because it can be a hugely valuable marketing tool… or a massive time suck. And we always want the former!
How to use social media to grow your equestrian business
In this episode of the Small & Supercharged Podcast, we talk about how to use social media to grow your equestrian business (and why you might not have hit the sweet spot in terms on this so far). In this episode…
- We talk about the amount of time that social media takes, and why we need to make sure we’re all using it properly to help grow our equestrian businesses.
- The difference between what it used to be like pre-social media, and how lucky we are to have this free resource that we can use.
- The importance of putting in consistent effort when it comes to your social media if you want it to grow to support your business.
- Why you need to USE social media if you want it to work. And when I say work, I don’t mean just putting one post on a week, I mean why you need
- How to really USE a platform. And by this, I mean more than just posting. In order to get to know a platform, you need to use it. You need to get under its skin, engage with people, and find out how it works.
- We talk about hashtag research – something particularly valuable for Instagram and Twitter where hashtags are best used.
- How it’s important to not underestimate the value you’ll gain from properly using a platform.
- The value of high quality images on all social media platforms- and what out of focus and low quality images say about your brand.
- How you can get involved with professional photographers to help increase the quality of your images, but also how investing time in up-skilling yourself is a good idea.
- The value of getting yourself in front of the camera, but also being aware that it’s not all about you. Your social media should be about your fans and followers. Telling people you’re amazing won’t work people get bored.
- I give a real life example of the value of getting yourself out there… even when it feels a bit icky.
- We talk about creating value in your social media content. Don’t just use it as a platform to sell from. Think of Jab, Jab, Jab, Right Hook (that Gary Vee!)… what can you give before taking?
- Why you should consider using video on your social media… and why even if you’re anti video, you need to address that and get on that train! We also chat about the kind of simple videos you can create on your phone.
- The value of collaborations and competitions when you’re looking to use social media to grow your equestrian business. I also talk about how to make sure everyone wins if you do it properly.
So there you have it – how to use social media to grow your equestrian business. I really think that it’s so important to make sure the time we put into things pays us back… and by following the steps above, you can do this.
What’s Small & Supercharged Mastermind?
In the podcast you might have heard about Small & Supercharged Mastermind, my membership group where members get access to a new knowledge bundle each month, a live training each week, opportunities, free images and lots more. Read more about the Small & Supercharged Mastermind here.
