Have you heard of Albion England? When I started in this industry, Albion was really well known for exceptional quality saddlery. Many of the top horses strutted their stuff in Albion saddles and bridles. And I can still remember the much adored Albion dressage saddle in the tack room on the event yard I used to work at. It was a thing of beauty and was so nice to ride in. Even if the horse who owned it wasn’t always the most cooperative, at least you had a comfortable seat!

Albion is now more actively promoting other strings to its leather bow. In recent years, Albion has rebranded as Albion England and has started to make a serious dent in the country lifestyle and shooting scene too.

This leads me nicely to The Game Fair. I’m really excited to be going to The Game Fair this year (and was delighted to write a guest blog too), and as I was scrolling down the exhibitor list, I found a number of stands I was really excited to go and visit… and one was Albion England.

I saw the stand at Badminton Horse Trials and meant to go back and have a look around as it looked absolutely stunning. I did also want to go and sniff the candles (I know I’m quirky, but the names sound divine!) and, also, if you’re horsey, there’s something about the smell of good quality leather. Don’t you think?! Anyway, I digress. When I saw Albion England were on the The Game Fair’s exhibitor list, I took the opportunity to catch up with the team about what we can expect to see at the event… over to Albion England.

Stands to see at The Game Fair – Albion England

• How long have you been exhibiting at The Game Fair?

6 years

• Which product are you most excited to show the people visiting The Game Fair?

The Albion Sporting Classic Collection – our most prestigious collection and the one we have become known for. Not only is this collection visually stunning, but also of uncompromising quality. The pieces are built to last for generations and this is demonstrated by the outstanding feedback we receive from customers.

• What’s your newest product? What makes it special?

We are super excited to be launching an all new sporting collection, including a leather gun slip, cartridge bag and cartridge pouch, at this year’s Game Fair. The new cartridge pouch is something we have had many requests for and we are delighted to be bringing this to market for the very first time at this year’s event. This simple yet practical piece is made from a beautiful full gain Italian leather, lined in suede and will no doubt be a stand out piece for The Game Fair.

• If you could sum up Albion England in a sentence, what would it be?

An array of beautifully handcrafted country lifestyle products, blending artisan craftsmanship with revolutionary innovation and state-of-the-art technology.

• Your rebrand is incredibly smart and marries the lifestyle, equestrian and shooting elements of your business together in one place… why did you decide to do this? Do you feel there’s a strong cross over in the different areas?

Adding a complementing range of lifestyle and sporting lines is the natural way forward for us and the country lifestyle community have embraced our ever-evolving collections, just as they have so warmly with Albion Equestrian, which has acquired an incredible standing over its 33 year history. Albion England continues to be heavily committed to its equestrian roots, while our evolution now includes the creation of an equality premium portfolio of luxurious leather accessories. Collections are especially designed for the shooting and country lifestyle fraternity, with every product boasting the distinguished effortless style and extraordinary efficacy that is synonymous with Albion.

• Where can visitors find you at the event?

Stand Number A109 – near the Gunmakers Pub

• Are there any special offers they should know about?

We will be offering free embossing and complimentary Prosecco to our guests while they wait on our beautifully new redesigned stand. Personalisation is available across an wide range of our leather goods, making them the perfect present for the country sporting aficionado.

Find out more about Albion England here, and find out more about The Game Fair here.