If you’re a brand or if you’re someone looking to approach a brand for whatever reason, this one is for you. In addition to finding out HOW to approach things, I also think it’s important to look at ways not to do things. And in this episode of the Small & Supercharged Podcast, I’m looking at five ways not to approach a brand. There’s probably enough in this topic to write a book, but in this episode I’m looking at five ways not to approach a brand.

5 ways not to approach a brand

There are probably a million ways not to approach someone you want to work with but in this episode, I’m focusing on five ‘popular’ ways to rub a brand up the wrong way…

1. Get the name wrong. I know it’s basic. I know you might not believe that anyone would ever be so silly/rude. But it really happens and far more than you might think.
2. The question marks. Oh God. I wish I could tell you this was an urban legend – but it isn’t. Some people have the audacity to send a line of question marks moments after sending a message via social media because they didn’t get an immediate response. Don’t do it. It’s rude.
3. Let them know what you want. When you’re at the intro stages, when you are just trying to get them to notice you and consider working with you, telling them EVERYTHING you want from them just isn’t going to work, OK? You need to woo them. You wouldn’t meet someone on a first date, sit down, and launch into how you want to get married and how many children you want to have with them – OK?
4. Show you have no interest or knowledge of the product. Yes, this happens. Brands receive DMs telling them how much someone loves their product, but when the brand looks on their social media, they don’t see any of their product, but you see lots of a competitor’s. It’s not good. And it’s not just not good from the brand’s point of you, but as a personal brand, it’s damaging to you too. If you’re jumping around from brand to brand after the latest freebie, you’re not being authentic or genuine. I’m always looking to work with genuine flag wavers. It’s a good way to thank them and far better for the audience too.
5. You have nothing to offer. It sounds harsh, but trust me on this, I’ve seen a lot of messages and DMs from people who really don’t have anything to offer a brand. Well, not at this stage. Listen to this episode and you’ll find out more.

I hope you enjoyed this episode- if you enjoyed it, please screenshot and share on your Instagram Stories- and tag me @rheafreemanpr too. Hope you enjoyed it!

If you want to give your personal brand a real supercharge, check out my online course designed for equestrians called Social Supercharge: Riders – it’s a good one!

Download the FULL TRANSCRIPT to this episode of the Small & Supercharged Podcast here.