Posts

Caracal EquestrianToday’s advent calendar giveaway is another treat – this time from Caracal Equestrian! The lovely Ailsa, the lady behind Caracal, has given me a beautiful stock to giveaway, in a stunning floral print.

Why am I giving away a stock from Caracal Equestrian?

Caracal Equestrian is a young British equestrian brand that creates really beautiful pieces of show and general equestrian apparel. The company is probably best known for its show and stock shirts, that are made in Britain and combine coloured cottons with classic whites to make beautiful products. There’s a huge range available including stripes, florals, the new range using fabric designed by Robin Roadnight (these pieces are soooo beautiful!), polka dots… the list is nearly endless. What’s more, Caracal offers a bespoke service. This can be in terms of the fit or in the combination of fabrics used. I think Caracal’s products are really special and combine modern shapes and etiquette with a bit of fun and colour… so I love ’em!

Why do I like the stock from Caracal Equestrian?

What competition outfit is complete without a stock? Exactly. Adding a bit of colour is a great way to add a bit of personality to a competition outfit, and a stock, I think, is a great way to do this. The stock, created using the same fabric as the Anabelle stock shirt, is just so pretty. It uses aquas, greens, pinks and whites in a lovely floral pattern, and really would be a joy to wear. It’s also really practical with the slit that allows the stock to be posted through.

Would you like to win this stock from Caracal Equestrian?

Of course you do! I have one to win… and the competition is only running on the day that this blog is published… so get in quick! If you read this afterwards and you love Caracal Equestrian’s style, just pop on over to the Caracal website and have a look around. However, if you’re in time, all you need to do it pop on over to my Rhea Freeman PR Facebook page, watch the video that will be pinned to the top today and enter. That’s it! Of course, I’d love it if you’d tell your friends by sharing the post.

I hope you enjoy my advent calendar competition – best of luck!

Christmas collaboration - equestrian gifts galoreI’m very excited to be able to tell you about a competition I’m participating in – by which I mean, I’m providing a prize for. This amazing Christmas collaboration was arranged and organised by the lovely Becci from Super X Country. It unites a number of businesses, all providing a prize for one lucky winner. It’s a fairly simple competition in terms of the entry mechanism. But more and more I am convinced simple is the best.. you can enter over on Super X Country’s Facebook page.

Who’s the Christmas collaboration between?

The competition is between eight equestrian businesses – each providing a great prize. The lucky person will win a prize worth over £500- how good is that?

So, first up we have Annabel Brocks. I am lucky enough to work for Annabel and own one of her lovely headwarmers and neck warmers, so I can vouch for these products first had. The winner of this competition will win a sumptuous faux fur reversible head warmer. Definitely the most stylish way to stay snug this winter and beyond!

Then we have Super X Country, the brilliant brand created by the ever-so-lovely Becci. Super X Country creates custom cross country sets for riders of all levels, allowing people to get their own colours (and some really fun designs too!) without breaking the bank. In addition, Super X Country also sells gilets, breeches and lots more, all designed with the competitive eventer in mind. As part of this competition, you could win a customer cross country set.

Then there’s me. I’m offering a one hour coaching call. Now, as you know, I coach a lot of equestrian and country businesses, but I can also work with riders looking to develop their social media presence, work with brands, etc. So my bet would be that that’s the kind of advice I’ll be providing in this session, but it will be up to the winner.

Events Through A Lens is offering a shoot worth £150. I’m not 100% sure what this shoot entails, but no doubt it’ll be a great experience and lots of fun too!

LD Equestrian is run by Lydia, again, a bit of a star in my book! She’s developed a range equestrian apparel for the modern equestrian that’s elegant and stylish as much as it is practical. And she’s giving away one snug LD Equestrian hoodie.

Next up we have Caracal Equestrian. Ailsa is the lady behind Caracal and is one of the most creative people I know! She creates (and when I say create, I mean designs and actually makes!) gorgeous show shirts with pops of colour via stunning fabric choices. They’re SO pretty. And there are bespoke options too.

Muzzle & Snout is a fairly new business, headed by the lovely Debra, that handpicks gorgeous gifts and accessories and showcases them. There’s a stunning range of products available to suit all budgets and tastes. For this competition she’s giving a hip flask, unicorn socks and earrings.

Last but my no means least, we have Rico Reins. This company sells, well, reins, but in a HUGE range of lengths, widths and styles. So if you have a teeny Shetland or a HUGE Shire horse, Rico Reins will have the right reins for you! And as part of this competition, Rico is giving away a pair of Bio Grip Reins.

Why is the Christmas collaboration such a good thing?

You probably know my views on how positive collaborations can be, but just to reiterate, I want to use this example. So, here, each of the people above have provided a prize that someone would like to win to make one large prize bundle. So rather than, say, Rico Reins just offering a pair of reins, or Caracal just offering a shirt to their following, they, like I, am offering the same thing but there’s a difference. Everyone is getting exposure to each other’s audiences. So all the brands benefit. But more than that, the AUDIENCE benefits too. I could offer my following a prize of a session with me. They’d like that. But my audience is largely equestrian and country… so they would LOVE to win all of the above too. And I am sure the same applies for all the other brands too. Super X Country’s audience is horse riders, predominantly eventers, so all the above works so well for them too.

And that’s the power of collaboration, whether it’s a Christmas collaboration or any other, EVERYONE should win. And I think this one ticks all those boxes and then some. Well done Becci!

How can you enter this Christmas collaboration to be in with a chance to win?

Simple… pop on over to Super X Country’s Facebook page

Ailsa Reeve
Ailsa Reeve is the lady behind Caracal Equestrian, a lovely company that provides riders from all sports with a range of show and competition shirts made using different fabrics, to produce something special. In addition to this, Ailsa offers a bespoke service, for those who want a specific combination of fabrics or a made to measure fit. In this ‘a few minutes with…’, I quiz Ailsa about Caracal Equestrian and her background.

Tell us about you and your background

I grew up around horses and, on leaving school, I decided to make a career
out of riding. After having a couple of serious accidents, I decided to go
back to education and studied Fashion Design at Manchester Art School. Shortly after I graduated, Caracal Equestrian was born! I still produce young
horses/ponies and still event with British Eventing in my spare time.

What made you want to start a business?

I was interning in London for a large fashion house and I hated how rude
everyone was, so when I got a bit of down time where I was working, I
started to think about the equestrian clothing world and what was missing.

How is Caracal Equestrian different?

Caracal EquestrianIt is full of colour! The equestrian world is a very traditional world to
be a part of. I love it, but I saw a gap where high fashion
could fit into it. The shirts up to date are still very
traditional, all made in 100% cotton, and have a tailored fitted look, but
they are colourful and fun while still in the keeping with the dress codes!

What makes your products special?

Each product is either handmade by myself or very carefully sourced
machinists, so the quality on each garment is second to none. Everything is
made here in England, and the fabric I choose is mainly natural fibres, ie
cottons. A lot of clothing nowadays is polyester, which doesn’’t breathe
and does not have the same quality to it as cotton does. All you have to
do is feel the shirts and you can tell- the fabric screams quality.
I also offer a bespoke service, so people can make their shirts really

unique to them.

 

If you had to sum up Caracal Equestrian in five words, what would they be?

Stylish, bespoke, colourful, innovative and sophisticated.

Do you have a motto or ethos?

To produce a brand that people can really trust.

If you could give one piece of advice to an aspiring business owner, what

would it be?

Caracal EquestrianTo make sure your product is different, to set yourself apart from any other competitor, and be prepared to work your butt off and not see a huge result straight away. Get advice from anyone and anywhere, and have fun! I
always remember reading a quote from Richard Branson saying, “if you start a business to get rich then you will not be successful but if you start a business that you really love and believe in then you will make it a success” which I think is extremely true!

One thing that helps you run your business more effectively

Apart from my sewing machines?! Canva is great for all the social media
content. And my Camera! I take all of the product shots and photos myself,
so I suppose without that I would be a lot worse off!

Best thing about running a business?

Being able to be creative everyday and work for myself! I also get to be
around a world that I know and love, so merging horses and fashion is a
dream come true.

Worst thing about running a business?

Trying to keep morale high when you are having a bad week/month/show. You
have to be extremely strong and determined to make a success of a
business.

Top business blog you follow

To be honest I don’’t tend to follow business blogs partly as my days are
manic so I never have enough time! It’s super great to be a part of the S&S
VIP group and following your blog is fab! I get a lot of stuff from
looking over social media and Instagram and looking at how people market
their brands etc.

Top business book you¹ve read

One thing we might not know about you

I am a huge choc-aholic, it’s actually a problem!

Top business achievement

To be featured in several top equestrian magazines! To see my clothing in
these magazines is massive for me!

Where can people follow Caracal Equestrian online?