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The power of collaboration and trying new things – Emma Warren

Do I have a treat for you today! Today’s episode is all about the power of collaboration and trying new things. If you’ve ever wondered about how collaborations work with many brands, or why it’s important to try new things, this is for you!

For this episode, we’re talking to Emma Warren, MD of Hiho Silver. In it, she talks about working together, why it really is important to try new things in your business, and how the Style, Skills & Silver event Hiho ran in September ’18 did this. Emma is a lady who just doesn’t just talk a good talk, she’s always trying new things and testing theories… and we get a look at the mindset behind that here too.

Let’s talk about the power of collaboration and why we should embrace trying new things

Show notes for the Small & Supercharged Podcast – Episode 15 – the power of collaboration and trying news things with Emma Warren. In this episode we have a really good chat with Emma Warren, MD of Hiho Silver, about collaboration, trying new things, and how this all came together in the Hiho Silver Style, Skills & Silver event. In this episode you’ll hear…

  • How the idea for Style, Skills & Silver came about.
  • The idea that was at the hub of the event and how this grew and developed in line with Emma’s vision.
  • How the skills that the group of amazing attendees learnt are being used even now.
  • The ability to collaborate with other brands to make an event like this work – Melanie from Mackenzie & George, Ben from Fairfax & Favor, and Sophie from Evemy & Evemy attended in person, and Annie from Albion Lifestyle and Belle from Annabel Brocks let us loan products to play with and use for the workshops.
  • How Style, Skills & Silver was quite a different concept, and how Emma and Hiho felt about that.
  • We talk about how Emma’s knowledge from different industries has been brought across to Hiho and that can help to encourage her to do new things.
  • How an event, like Style, Skills & Silver, has far reaching benefits – not just for skills but also for people’s lives.
  • That people who attended and presented at the event really pushed themselves outside their comfort zones, as much as the people who attended and tried new things did.
  • How the biggest take aways from the day were things that no one could have really predicted.
  • Why working together with other brands is kind of brave, but also hugely valuable and important. We also talk about balance and how some people and brands really embrace collaboration and others don’t. Emma also acknowledges that collaboration isn’t for everyone, but how this is fine too!
  • How people like different things at different times, and how collaboration isn’t just about the pound notes. It’s about far more than that.
  • The importance of authenticity when it comes to collaborations – how this idea might not work for everyone, but how it works for many brands and when it does, it’s great. But we also talk about why it doesn’t work for everyone and can depend on heritage and company DNA.
  • We talk about the next Style, Skills & Silver event – and how this will be in February.
  • How you can find out about the next event and how the people who came to the first event will get a 24 hour window to order their tickets before general release.
  • Why Style, Skills & Silver was a no shopping event and the benefits of this.

Since this episode was recorded the event has been renamed as Hiho & Co and the next event’s theme is around being all you can be. This will focused around helping people tap into their own skills, using them as well as possible, and not fixating on what you can’t do. I’m excited…

To find out more about Hiho Silver, all the links are below. And if you want to find out more about Emma, I’ve included her links too!

Emma Warren:

Instagram

Website

Hiho Silver:

Instagram

Facebook

Twitter

Website

Dimpsey Glamping:

Instagram

Facebook

Website

 

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Small & Supercharged Podcast – Collaboration

In this episode, we’re talking about collaboration. Oh – I LOVE collaborations! My most recent TEDx talk at TEDxTelford was all about it (it was called ‘Killing it with creativity and collaboration), so don’t just think I’m wittering on about it… I love it! This is a solo show, so I’d like to start now by thanking you for hanging out with me for the next few minutes. I hope you love it…

Have a listen here…

Let’s talk about collaboration and why you need to get on board with it for your equestrian or country business

Show notes for the Small & Supercharged Podcast – Episode 6 – collaboration… what you’ll hear in this podcast episode…

  • We talk about the power of collaboration and how my latest TEDx talk was all about it.
  • We chat through an example of a recent collaboration between Karen & Clan, Hiho Silver, Morris Richardson Watches and Fairfax & Favor.
  • We talk about how to find the perfect business to collaborate with and talk through some examples connected to equestrian businesses, to help inspire you.
  • That whatever business you have – whether you have a service, product or experience- you can find one that matches
  • We talk about why it’s important to make sure the companies you pick to collaborate with share you ethos and values… and why that matters.
  • Why aligning your audiences is important when you’re planning a collaboration.
  • Why it’s important that there’s something in it for everyone, and other ways you can add value to bigger brands if you’re a smaller one.
  • The importance of not being limited when you’re thinking about collaborations. Giveaways are great, but there’s a lot more you can do if you want it.
  • Why it’s important to make sure that it’s easy for your customers to get involved. And why simplicity is good.
  • We talk about how you can collaborate with more than one brand at a time… but also talk about the limitations to this.
  • We speak about the cost of collaborations (spoiler alert… this is exciting!)
  • And we talk about how to find these people by getting to know them before you ask about working together.

Subscribe to the Small & Supercharged podcast on iTunes

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A Christmas collaboration in action – equestrian prizes galore

Christmas collaboration - equestrian gifts galoreI’m very excited to be able to tell you about a competition I’m participating in – by which I mean, I’m providing a prize for. This amazing Christmas collaboration was arranged and organised by the lovely Becci from Super X Country. It unites a number of businesses, all providing a prize for one lucky winner. It’s a fairly simple competition in terms of the entry mechanism. But more and more I am convinced simple is the best.. you can enter over on Super X Country’s Facebook page.

Who’s the Christmas collaboration between?

The competition is between eight equestrian businesses – each providing a great prize. The lucky person will win a prize worth over £500- how good is that?

So, first up we have Annabel Brocks. I am lucky enough to work for Annabel and own one of her lovely headwarmers and neck warmers, so I can vouch for these products first had. The winner of this competition will win a sumptuous faux fur reversible head warmer. Definitely the most stylish way to stay snug this winter and beyond!

Then we have Super X Country, the brilliant brand created by the ever-so-lovely Becci. Super X Country creates custom cross country sets for riders of all levels, allowing people to get their own colours (and some really fun designs too!) without breaking the bank. In addition, Super X Country also sells gilets, breeches and lots more, all designed with the competitive eventer in mind. As part of this competition, you could win a customer cross country set.

Then there’s me. I’m offering a one hour coaching call. Now, as you know, I coach a lot of equestrian and country businesses, but I can also work with riders looking to develop their social media presence, work with brands, etc. So my bet would be that that’s the kind of advice I’ll be providing in this session, but it will be up to the winner.

Events Through A Lens is offering a shoot worth £150. I’m not 100% sure what this shoot entails, but no doubt it’ll be a great experience and lots of fun too!

LD Equestrian is run by Lydia, again, a bit of a star in my book! She’s developed a range equestrian apparel for the modern equestrian that’s elegant and stylish as much as it is practical. And she’s giving away one snug LD Equestrian hoodie.

Next up we have Caracal Equestrian. Ailsa is the lady behind Caracal and is one of the most creative people I know! She creates (and when I say create, I mean designs and actually makes!) gorgeous show shirts with pops of colour via stunning fabric choices. They’re SO pretty. And there are bespoke options too.

Muzzle & Snout is a fairly new business, headed by the lovely Debra, that handpicks gorgeous gifts and accessories and showcases them. There’s a stunning range of products available to suit all budgets and tastes. For this competition she’s giving a hip flask, unicorn socks and earrings.

Last but my no means least, we have Rico Reins. This company sells, well, reins, but in a HUGE range of lengths, widths and styles. So if you have a teeny Shetland or a HUGE Shire horse, Rico Reins will have the right reins for you! And as part of this competition, Rico is giving away a pair of Bio Grip Reins.

Why is the Christmas collaboration such a good thing?

You probably know my views on how positive collaborations can be, but just to reiterate, I want to use this example. So, here, each of the people above have provided a prize that someone would like to win to make one large prize bundle. So rather than, say, Rico Reins just offering a pair of reins, or Caracal just offering a shirt to their following, they, like I, am offering the same thing but there’s a difference. Everyone is getting exposure to each other’s audiences. So all the brands benefit. But more than that, the AUDIENCE benefits too. I could offer my following a prize of a session with me. They’d like that. But my audience is largely equestrian and country… so they would LOVE to win all of the above too. And I am sure the same applies for all the other brands too. Super X Country’s audience is horse riders, predominantly eventers, so all the above works so well for them too.

And that’s the power of collaboration, whether it’s a Christmas collaboration or any other, EVERYONE should win. And I think this one ticks all those boxes and then some. Well done Becci!

How can you enter this Christmas collaboration to be in with a chance to win?

Simple… pop on over to Super X Country’s Facebook page

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