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Rhea Freeman, Sophie Callahan, Victoria Bodey & Martha Lily Photography

Welcome to the second special episode of Small & Supercharged Conversations. If you didn’t listen to part one two weeks ago with the same group of ladies, you might want to go back and tune into that before you listen into this one.

Small & Supercharged Conversations with Martha, Victoria & Sophie – Pt 2

Small & Supercharged Conversations with Martha, Victoria & Sophie – Pt 2

For this episode, I’m joined by equine portrait photographer and brand photographer Sophie Callahan, equine portrait and event photographer Martha Lily Thompson, and designer and shop owner Victoria Bodey from Equiboodle.

This time, we’re chatting about photography and use of images, copyright issues, why it’s important to upskill, social media strategy, and prejudices shown due to gender… I was pretty shocked about this one too!

As always, if you listen, please do screenshot, share to Stories and tag us all – I’d love to know if you enjoyed it!

Sophie Callahan

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Martha Lily Thompson

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Victoria Bodey and Equiboodle

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Rhea Freeman - Equestrian PR and marketing - business coachAs you’ll know, I’m lucky enough to work with some amazing photographers in the industry. And I was even luckier when Sophie Callahan gifted me a shoot as a Christmas present. Bless her. The shoot was one of her portrait shoots, but I also wanted to use the opportunity to take some images for my website. Because images are SO important for your brand. Now, I’ll level with you – I was a teeny bit anxious before the shoot, but definitely in a good way. But I thought I’d use my experience and share it with you. So if you’re thinking of having a shoot and you’re on the fence, I can (hopefully!) reassure you. So this first part is all about getting ready for a photoshoot for your brand.

Getting ready for a photoshoot for your brand

Well, the first thing I did was book the date with Sophie… and I’d suggest that is THE place to start! I was lucky in that I could be really flexible on the date… the only real issue for me was the time of year (my horses were involved, both live out, and they don’t look their best in the winter!). We managed to coincide Sophie’s visit with a trip to The Game Fair as it was at Ragley Hall this year, which is only about an hour from me… so that worked.

So, the date was booked… and it snuck up on me a little. The weekend before I had all my clothes sorted… but realised that even though the horses looked good coat wise, they were a bit grubby. I have a skewbald and a piebald. And both have a lot of white. More than I realised. I think you start to realise how much white a horse has when you’re scrubbing away at it! So, the areas of prep… for me at least…

What I was going to wear

For me, I wanted to wear clothes that I was comfortable in, looked good and I loved. I felt quite organised, despite a small pile of ironing. Then it was hotter than the sun, so the tweed gilet (by Rydale- SO gorgeous!) and burgundy tweed jacket (by Really Wild Clothing, that I bought at Badminton and was really excited about wearing), were going to be featured, but not in the central way I expected. Because I was pretty sure I would melt. I also had three shirts (two by Joules, one by Rydale), my newly cleaned Hiho Silver jewellery (thank you Michelle!), my Fairfax & Favor Explorers with plum tassels, two fedoras from Mackenzie & George and a Bora sunhat from Annabel Brocks. Sounds like a lot, but I want to use these for a good while, and I didn’t want to look the same in every image!

The heat concerned me. But I shouldn’t have worried. When Sophie arrived I showed her my pile of clothes and she made sure that we took pictures of everything I wanted but in a way that would ensure I didn’t overheat. So we got everything ready and in position before I put my gilet, jacket or fedora on, for example. And actually, I didn’t feel that much warmer for wearing them because everything was slick. Complete credit to Sophie here… I wouldn’t have just sweated and got stressed.

What about the horses?

Well, after my realisation that the horses needed *some* work, I set to work on Monday afternoon and gave them both a good scrub… and they looked much better for it. I did manes and tails and legs, and trimmed what was needed. I had left myself rhea freeman equestrian business coachThursday morning to rewash them, but was pleased to get the bulk of it done. Of course, horses being horses, they needed a fair bit of rewashing on the Thursday morning too. And a bucketload of mane and tail conditioner, but that’s life.

Now, although I am pleased that I washed them twice and did all this (although I’m pretty sure they were both convinced they were being sold!), I was cross that I couldn’t make them really shine. They live out 24/7. And you know what horses are like. You nearly kill yourself washing them and then they roll. When Sophie arrived I apologised profusely for the state of them, and she wasn’t even remotely concerned. She (quite rightly) pointed out you couldn’t even see the grubby bits I was stressing out about. Argh!

And the location for the shoot?

I’d always planned to do the shoot in the field, but as for exactly where, I didn’t really think about it. I knew there was plenty of space, but I also knew that Sophie would know what would work the best and understand light and shadows and all the things that I don’t really get and make all the difference. And I was right. Sophie had a little look when she came and got two or three ‘locations’ in the field earmarked.

Are we talking about a shoot for a brand or a portrait shoot?

In my case, it was both… actually, we also did a commercial shoot for a client of mine too as the location worked and we had the right ‘resources’ (Ok, my children!!) to make it work. I’m going to go into this in much more detail, but it was an absolute breeze and so much fun. Sophie’s good with horses, we know this, but she’s also very good with children and people, so it worked incredibly well. But more about that soon.

For me, I wanted pictures of the horses with me, pictures of the horses without me, and some ‘headshot’ ones of me, because I’m being asked for more and more of these and keep recycling one from a while ago! I’m planning to use all of these on my social media and in my content.

But isn’t preparation key to a good shoot?

Yes, yes it is… but you don’t need to stress yourself out over it. Sophie is very, very laid back and is there to help. She’ll help you put outfits together, help you with your horses when you get changed in the middle of a field (!), listens to what you want and also gives ideas to make it as successful as possible for you. And more than this, she knows what is editable and what isn’t. As the shoot progressed, I was getting hotter and hotter and was worried I’d be way too red (it was the hottest day of the year I think…), but Sophie assured me it would be fine. And she was right. I’ve seen all the pics now – the image on this blog is one – and I have to say I’m delighted.

As I may have said, Sophie very kindly gifted me this shoot for Christmas, but I have already booked next year’s shoot (not an actual date!), so if that doesn’t reassure you about how much I loved it, nothing will. For someone who doesn’t like having their picture taken, this is quite a bit deal!

To find out more about Sophie’s photography skills and what she can do for you and your business, have a look at her website (just click here!)

 

what I learned from my equestrian photoshoot with Sophie CallahanWell, now the dust has settled, I wanted to talk to you about 10 things I learnt from my equestrian photoshoot with Sophie Callahan. Why? Because I learnt such a huge amount in quite a short space of time that I wanted to share. I think you might find it useful if you’re thinking of having a shoot, well, that’s the aim!

What I learned from my equestrian photoshoot

  1. Preparation is key, but don’t kill yourself over it. It was incredibly hot when Sophie came to do my shoot. I’d washed the horses twice that week and had put a huge amount of time into getting them, their tack and myself ready. I feel like this helped a lot… but I wasn’t ‘ready’. They’d rolled, I was hot and I was thinking I should wash them again. This wasn’t the case.
  2. You will forget you’re being photographed. To start with, I was very aware that Sophie had a camera and it was pointing at me, but then we were chatting and I was messing with the horses and I forgot about it. And the pics I love the most are ones where I have clearly forgotten what’s going on.
  3. Know what you want to wear… but listen to advice too. I knew what I wanted to wear – I’d ironed clothes – but it was so hot that I was getting worried about that. Sophie suggested the order that we would shoot and helped me with the styling before we started the shoot, so that helped a lot and allowed us to crack on when we were in the field.
  4. Be comfortable. I had a ‘trouser crisis’ in the morning. Not a real crisis, more a ‘what should I wear?’. The advice was to go for comfort. Yes, you want to be smart, but if you’re really uncomfortable you won’t feel happy and will spend most of the shoot pulling at your clothes.
  5. Editing helps. I love Sophie’s editing style – in my time with her I learnt a huge amount about her ideas on editing and I can see it in the images I have. I don’t think the editing has made the images seem artificial in any way, I think they’ve made them more realistic in some ways, I mean, surely that’s what editing should be about? To make images look better but more a best version of the real you?
  6. Black background shots are amazing… and very easy from a handler point of view! When Sophie suggested a black background shot, I was concerned because we don’t have a stable. ‘No worries, we’ll use the field shelter’ and that’s what we did. I know there’s a fair bit of ‘witchcraft’ involved on Sophie’s side (OK, editing), but from a handler point of view, I just did as directed and it took a few minutes, and the results are stunning! If you have an equestrian photoshoot and this is suggested, give it a spin!
  7. She has tricks. Worried about your horse’s ears and the direction of them? Don’t be. Want to know the best way to stand or where to put your hands? She’ll know and help you.
  8. It’s not about the camera. I’ve known this for a while, but I think in an age where phone cameras are nothing short of incredible, this is a really good point to make. You might have seen Sophie’s pic on her Instagram feed that I took at The Game Fair? It’s a great pic – I’m really pleased with it… but although I pressed the button (well, TWO buttons) and used the big camera, it was really Sophie who took the picture. She set it all up on the camera, looked at the background, light, edited it, etc etc. I know it’s not the camera that does the work. It’s like giving someone a computer and saying ‘taa dahhh, you’re a writer’. You’re not, You have a tool that is capable of allowing you to do this. It doesn’t mean you are it.
  9. It’s actually really fun. Even in the heat (did I mention it was SO hot?!). I had one of the best afternoons ever. It was fun and relaxed and the horses behaved. And I was confident in Sophie’s ability.
  10. Photographs of you are important. I have known this for a long time… and when I started getting braver on Instagram and showing my face on pictures, the engagement and response I got increased. Now, can you imagine if those pics were actually really good ones? And where else you could use these and what it would/could do for your business? Exciting, isn’t it? We’ll throw huge sums of money at websites, for example, but what about what goes on them? I put one of Sophie’s posts on my Instagram a few days – the first one I had put on… as I write this, it’s one of my best performing posts ever in impressions, best ever in likes, second best ever in engagement. All the rest have been up for weeks, if not months. I’m obviously hoping to beat these, but it’s pretty impressive, isn’t it?

So, there are my 10 things. If you have any questions, then do reach out to Sophie and ask, or drop me and email and I’ll do my best to help you. I’m so excited to use the images over the coming weeks and months, add them to my website and lots more besides… keep you eyes peeled!

And to find out more about Sophie, or equestrian photoshoots, have a look at her website here.

Sweet Images PhotographyToday’s prize is a super dooper special one. It’s a print from my incredibly talented friend and client, equestrian photographer Rachel Bragg aka Sweet Images Photography. This print is lovely. I saw it on Sweet Images’ Instagram and I just loved it. So I asked if I could buy one… and it’s even more amazing in the flesh. Rachel has kindly donated another print for one lucky Facebook fan. If you’re the lucky winner, you will love it!

Why am I giving away a Mounted Print from Sweet Images?

I just adore this print and I am confident that my Facebook following will too. The timing was clearly perfect when the shot was taken but the colours and the composition of the image I also find very calming. I also feel that this image is very Rachel, by which I mean it perfectly encapsulates what she does as a photographer for her clients. It’s capturing those special moments and holding a situation or feeling in time. And this picture, I think, shows it really well. I also like that it’s not a ‘traditional’ beach image because that’s not the kind of thing I would want on my wall unless it was of me riding. I see this as a piece of equestrian art. And the fact that Rachel, who I am just beyond proud of, took it, makes it even more special.

Why do I like the Mounted Print from Sweet Images?

It takes me back to my horsey roots a little more and, as I know that the vast majority of my followers on social media, and the vast majority of my clients, have links to equestrian and country, I am confident they will like it too.

Would you like to win a Mounted Print from Sweet Images?

I bet you do! All you need to do is come on over to my Facebook page on the day this is published, watch the little stop motion video and like and comment below that video. If you read this afterwards, worry not – you can find out more about Rachel over on her Sweet Images website. However, if you’re in time, all you need to do is pop on over to my Rhea Freeman PR Facebook page, watch the video that will be pinned to the top today and enter. That’s it! Of course, I’d love it if you’d tell your friends by sharing the post.

I hope you enjoy my advent calendar competition – best of luck!

Sophie Callahan Equestrian CalendarToday I’m giving away a brilliant prize, kindly donated by equestrian photographer, vlogger and blogger, Sophie Callahan. And the prize up for grabs is her 2018 Equestrian Calendar. I’m very, very proud to call Sophie a client and friend of mine and continue to be blown away by what she creates. She’s definitely one to watch! Here’s why I am giving away a copy of her 2018 Equestrian Calendar.

Why am I giving away a copy of Sophie Callahan’s Equestrian Calendar?

As I’ve mentioned above, Sophie is a client and friend of mine and is an incredibly talented photographer too. Last year, she launched her very first calendar and it was a big success, and this year she’s created an even better version. Well, I say even better, the 2017 one was lovely too, but this one combines stunning pictures WITH key equestrian dates. Who wouldn’t want that?!

Why do I like Sophie’s Equestrian Calendar??

Just looking at it from a product point of view, it’s brilliant. Each month, there’s a picture of a stunning horse (and who doesn’t want to look at a lovely horse each month?!), but more than that, the equestrian dates are so useful, whether you’re a business or a show attendee. A number of my clients exhibit at shows throughout the year, and although I know all too well roughly when the shows fall, as there’s a pattern, rough doesn’t work with the level of detail I need! Saying ‘well, Badminton is the first weekend in May’ is fine if you’re then going to confirm that before you plan your content marketing, FB ads, sponsorships and social media content around it… not if you want the detail. And also the format of the calendar is great for me. I like boxes you can actually write stuff in. I do have times when my life is a teeny bit more hectic than I’d like, and making sure I know when the farrier is coming (and don’t, you know, completely forget because I have six million other things on)… so somewhere to write is a win.

Would you like to win Sophie Callahan’s Equestrian Calendar?

I have one copy to give away, but all you need to do is pop on over to my Rhea Freeman PR Facebook page, watch the video that will be pinned to the top today and enter. That’s it! Of course, I’d love it if you’d tell your friends by sharing the post… although that is not an entry mechanism… as that would break Facebook Ts and Cs… and I wouldn’t want to do that! The competition runs for one day only (the day this post is published!), so be quick! And if you’d like to buy one of these calendars, you can do this online on Sophie’s website.

I hope you enjoy my advent calendar competition – best of luck!

Sophie Callahan Equine photographerAs anyone who regularly reads this blog or follows me on social media will know, I’m a big Sophie Callahan fan… for so many reasons, but this blog just focuses on one of the many things I love about Sophie’s business, Sophie Callahan Photography, and what she does.. you might call it packaging or customer experience. I believe packaging is part of the customer experience. Here’s a bit about Sophie’s branding, her packaging and a recap about her commercial and portrait equine photography business.

Tell us a bit about your brand, Sophie Callahan Photography, and what you do

I am an equine photographer and I photograph the relationship between horses and their humans all over the UK and then package up their memories in tangible form. Whether that be in the shape of a canvas, a USB, or simple prints.

Let’s start with your branding – how did you decide on your logo, the colours and your branding overall?

My logo was actually knocked up within seconds, as a temporary fix, when I very first started and wanted to get some photos online as quickly as possible. It was never meant to be permanent, but it’s actually one of the things people love about my brand. I’ve had so many comments about how recognisable it is and I’ve even had people say they can’t wait to see their images with ‘the blue and pink Sophie Callahan Photography’ on them. So light blue and light pink feature heavily in my branding, as does white as I want to make everything quite feminine and ‘dreamy’. 

How did you decide on your packaging? What elements did you consider?

sophie callahan packagingWhen I was deciding on my packaging, I wanted to go for a look that brought the femininity of my brand and the earthy, natural side of horses together. My prints come in brown, natural kraft boxes and my USB sticks come in bespoke wooden boxes, with the client’s favourite image printed onto the wooden front. I then use branded stickers to add my logo and my USB sticks and CDs also have my logo printed onto them. I’m a big fan of hand-written notes, so I include a thank you card in every package, with a little hand-written message on.

What kind of response have you received to your packaging?

Since improving my packaging, I have seen a huge increase in the number of people who post pictures of their parcels onto social media. This is great advertising for me and often results in enquiries from new potential customers. I get a lot of messages and emails thanking me and commenting on how beautiful the parcel was.

Do you think packaging adds to a product and the customer experience? Was this something you factored into your product quite early on or something that has evolved over time?

Absolutely! I think when you are offering a high-end product or service, the packaging needs to reflect this. My packaging has definitely evolved over time and I still tweak it or try new things every now and then. As somebody who loves packaging, it’s fun to try out new ideas and take the time to make your work look pretty. When I first started, I wasn’t charging the prices I am charging now, so spending money on beautiful packaging just wouldn’t have been an option. But as my prices have increased, the value I offer my clients must increase too and my products must reflect the investment they are making.

Are there any other brands who have packaging that inspires you? Or that you think is done really well?

Sophie Callahan PackagingI am big candle fanatic, so I always love receiving White Company and Jo Malone parcels, for birthdays and Christmas, and they always beautifully presented. I also really love make-up and the Charlotte Tilbury burgundy and rose gold packaging is the stuff of my dreams! And lastly, I’m a brand ambassador for Hiho Silver, so I receive a lot of their beautiful jewellery through the post and I have their boxes stacked up on my vanity unit, because I just can’t throw them away. My other half is constantly complaining about the amount of empty bags and boxes I hoard, but how are you supposed to throw away something so pretty?

Where can we find you online?

WEBSITE: http://www.sophiecallahanphotography.com/

FACEBOOK: https://www.facebook.com/SophieCallahanPhotos/

INSTAGRAM: https://www.instagram.com/sophiecallahan/

TWITTER: https://twitter.com/SophiecCallahan

YOUTUBE: https://www.youtube.com/sophiecallahanvlogs