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Podmas #3 all about eco-friendly horse care and equestrian kit with Zoe Kiff from Honest Riders

Zoe Kiff Honest Riders

Podmas is back- and today, we’re joined by Zoe Kiff from Honest Riders and Honest Horse.

Podmas #3 all about eco-friendly horse care and equestrian kit with Zoe Kiff from Honest Riders

Zoe has recently released a new collection of stunning equestrian clothing that has strong eco and sustainability credentials, but is also lovely to wear both in the saddle and out of it. In addition, she’s developed a range of horse care that continues to grow and removes waste from shampoos and, more recently, washes. In fact, a new ‘flavour’ has just been released. And for Christmas, the horse care and rider clothing side has combined in a range of Christmas gift boxes too.

It’s a great episode around horse care, eco-friendly changes, sustainability, and also why it’s so important to support small businesses this festive season, and how you can find some of them too!⁠

Zoe also talks about some new additions for Christmas which make brilliant gifts for horses, horse owners, or just a treat for yourself- ’tis the season to spoil yourself a little bit too!⁠

To find out more about Honest Riders, have a look at the website, and make sure you follow them on Instagram too!

This episode of Podmas was recorded as a Live broadcast in the Small & Supercharged Facebook Group. It was recorded at the end of November.

Intro music- “Jingle bells” by scottholmesmusic.com

This year, we recorded Podmas in a slightly different way and used the audio from Lives that were broadcast in the free Small & Supercharged Facebook group at lunchtime. Everyone on Podmas was a member of my membership group, the Small & Supercharged Mastermind group for small equestrian and rural business owners and influencers, and it was such such a joy to be able to share more about the fabulous businesses and the people behind them inside the group.

What’s Small & Supercharged Mastermind?

In Mastermind, each month, we have marketing and mindset masterclasses, social media ideas, weekly Lives, Facebook trainings, group chats and LOADS of opportunities. Podmas is a great example of the type of opportunities Masterminders can tap into and benefit from. Find all the details here.

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Being sustainable at home and at the yard with Zoe Kiff

zoe kiff honest riders sustainability challenge

Zoe Kiff, founder of Honest Riders, is well known for her gorgeous clothing designs, but at the core of Honest Riders is something even greater – and that’s the drive to be sustainable.

Being sustainable at home and at the yard with Zoe Kiff


Honest Riders, and its continual growth and evolution centres around this. In fact, Zoe is so committed to sustainability that it’s in every aspect of what she does, from the organic cotton used to make her clothing to the Fair Wear factories used, ensuring every horse care item is cruelty free to the way she packages parcels. Zoe has learnt (and shares) a huge amount sustainability through her social media – and not just in relation to Honest Riders. In relation to everything… enter the Sustainability Challenge.

In this episode we talk about why it’s important to be sustainable but also the Sustainability Challenge (which launches on 1/7/20) which encourages people to ditch, switch and commit to six small changes around the home, yard and beyond. Not only does this challenge help to inspire and unite, but what I always admire about Zoe is how there’s no guilt tripping involved. There’s resources and information, and also the desire to help people make small and practical changes to make a big impact.

Now, who’s googling bamboo toothbrushes?

All the places to find Honest Riders and the Sustainability Challenge are below

Instagram

Facebook

Website

The Honest Riders Sustainability Challenge info

Pssst – and if you want to listen to more about Zoe and the brand, check out this episode- how to link your passions and beliefs to your business.

Instagram Stories guide

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Zoe Kiff from Honest Riders is on Small & Supercharged Podmas

Zoe Kiff Honest Riders

Zoe Kiff from Honest Riders is on Small & Supercharged Podmas


 

Zoe Kiff is the lady behind Honest Riders, a brand that has a range of gorgeous equestrian clothing, and also sources eco-friendly, cruelty free horse care products to help provide horse owners with a way to look after the horses in a way that’s, well, friendlier!

This year, Zoe ran a 30 Day Sustainably Challenge and it went MAD. There’s a great blog here all about it and the kind of little things we can all do to help the world. Along the same lines, Zoe has also written a blog about 10 ways to have a more eco-friendly Christmas here. I mean, did you know most wrapping paper can’t be recycled?

This is part of the Small & Supercharged Podcast’s Podmas where each day, between 1-24th December I’ll be sharing some Christmas cheer with a little help from some of the incredible people I work with in one way or another.

Music used -“Jingle bells” by scottholmesmusic.com

Find Zoe Kiff and Honest Riders in all the places here

Website

Instagram

Facebook

If you’re interested in Honest Riders or even how to make your equestrian life a whole lot more eco friendly, I recorded a podcast with Zoe a good few months ago all about it. In all honestly, it’s not a subject I’d given that much thought to before, in that I do always try and recycle and do my bit, but there’s a whole different level that I was unaware of. What I love about this podcast is that it’s HUGELY informative, but not at all preachy. Because I don’t know about you but I can’t handle that! But this isn’t – lots of food for thought and lots of opportunities and small things we can all do.

Five social media posts all equestrians can use this week

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How to link your passions and beliefs to your business with Zoe Kiff from Honest Riders

How to link your passions and beliefs to your business with Zoe Kiff from Honest Riders

Have you ever wondered how to make your business a better reflection of your beliefs and passions? Or even if there’s any space for this in your business? What about how to link your passions and beliefs to your business? Well, you’re going to love this podcast! In this episode I talk to Zoe Kiff, the lady behind Honest Riders, about how she did just that and created an ethical brand that has a number of amazing USPs that reflect Zoe’s beliefs… and that of her customers too.

How to link your passions and beliefs to your business…

In this episode, we talk about how Honest Riders came to exist, but how the ground work was actually in place years before. We discuss the value of USPs, not going after the masses, staying true to your values, and balancing this with your desire to deliver a high end, luxury experience. Here are the show notes for episode 25 of the Small & Supercharged Podcast – how to link your passions and beliefs to your business with Zoe Kiff. In this episode we…

  • Talk about ‘ethicalness’ and how and why Zoe decided that having ethical credentials was so important to her.
  • Discuss how Zoe found out that not only are cosmetics still tested on animals, but also household products and even dog shampoo. She also became very aware of the chemicals that are included in the products we used in our home and on our animals.
  • Chat about how the lack of a one stop shop where Zoe could shop for natural products for her animals started the Honest Riders idea.
  • Explain what the ‘hidden gems’ range is and why Zoe felt it was important to sell tried and tested products rather than just products from catalogues. All the products available on Honest Riders have been tried and used by Zoe herself.
  • Discuss how human beauty is becoming more and more aware of the chemicals and ingredients in cosmetics. And how Zoe is using this information and filtering this into horses.
  • Talk about the Honest Riders collection and how the ethical credentials filter into this range too.
  • Explain how Zoe used her interest in fashion, her life long love of horses, and her desire to have clothing to go from yard to pub combined with ethical awareness and started Honest Riders.
  • Look at why Zoe picked the organic cotton, and a Fair Wear factory, to produce the Honest Riders collection.
  • Talk about why Honest Riders give back to charities as part of their business model.
  • Discuss Pablo’s Horse Sanctuary, Retraining Of Racehorses, and World Horse Welfare; the charities Honest Riders supports.
  • Talk through the range of five slogans t-shirts and sweatshirts and how Zoe came up with the slogans.
  • Debate how USPs can make it much easier to market a brand or product. And how Zoe worked these all into Honest Riders (and it wasn’t all deliberate!)
  • Discuss how niching down can feel like you’re going to alienate people, but how it actually makes your tribe more loyal and your customers more passionate.
  • Explain how Zoe uses her USPs in her business to help promote and market it.
  • Talk about how Zoe is using social media and content to help build a tribe of fans and followers who have a connection to the brand and the work that they do. This involves engaging with followers, sharing behind the scenes, and showing where the funds that are raised through the sales are going.
  • Discuss the benefits of talking to your customers and how this can help to ensure that customers actually want to buy products when they hit the market.
  • Talk about how Zoe came up with the name, where she took inspiration from and more.
  • Explain how Zoe worked with a graphic designer on the elements of the brand from the colours to the iconography.
  • Talk about how Honest Riders is using less plastic and how Zoe has managed to combine quality packaging, green credentials, luxury and branding.
  • Share Zoe’s top tips on how to make your business more ethically sound and what little changes to make. Even how to build a more ethical business from the ground up.
  • Talk about the possible benefits of working with a charity from an altruistic point of view as well as a marketing point of view. The key being that everyone wins.
  • Talk about the best bits of Honest Riders, and the worst things too. We talk about inspiration, juggling, the highs and the lows

Where can you find more about Honest Riders?

Website

Instagram

Facebook

Subscribe to the Small & Supercharged podcast on iTunes
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Honest Riders’ No Scope Sweatshirt – Christmas Giveaway

And, just like that, we’re at the final product that makes up the first week of my 2018 Christmas Giveaway! If the term ‘last but not least’ was ever more apt, well, I’m not sure when! So, without further ado, here’s the fifth prize in this week’s bundle – Honest Riders’ No Scope Sweatshirt.

Honest Riders SweatshirtWhat’s a Honest Riders’ No Scope Sweatshirt?

Actually, it’s pretty blummin special!

Honest Riders sells a range of lovely slogan sweatshirts, t-shirts and vests, all with fun equestrian themed sayings. This one has ‘No Scope No Hope’ on it, but you might have seen others like the popular ‘Drop It Like It’s Trot’ – which always makes me smile!

In addition to the fun slogans, in a variety of finishes, on beautiful coloured garments, there’s a bit more to Honest Riders than meets the eye. Yes, the quality is exceptional and the products really are lovely, but there’s an ethical element too. The products are all made with the environment in mind and also use organic cotton, are fair wear certified, and sweatshop free. And if that wasn’t enough, a charitable donation is made to different charities when certain slogan garments are purchase, good hey?

There’s also another side to Honest Riders, and that focuses on products for horses. There are LOTS of equine lotions and potions out there, but Honest Riders offer something a bit different. All products selected are cruelty free, use natural ingredients wherever possible, and have been tested by founder Zoe.

Today, I’m adding a ‘No Scope’ sweatshirt to the bundle. It’s called a ‘thoroughbred’ fit and I can confirm it has a closer fit than many sweatshirts but it’s hugely flattering. I think the close fit makes it smarter somehow, so you can style it up quite easily, but also wear it on the yard, when walking the dog, or dashing around after the children. This colour is called mulberry and has white lettering. For each one sold, Honest Riders donates £5 to Pablos Horse Sanctuary. And how can you win one? Well…

The sweatshirt is going into the week one bundle, along with the Horseshoe Hearts & Gifts Horseshoe Hook, Mackenzie & George Personalised Keyring, the Fairfax & Favor Chatham Purse, and the Hiho Silver Fob Bracelet with Equestrian Charms. You can enter the competition to win the whole bundle on my Rhea Freeman Facebook page.

How do you win?

The winner will be picked at random, but you do need to enter, or else you definitely won’t win!

This year’s festive giveaways have been grouped, meaning that five products make up the prize for week one. This stunner joins the Horseshoe Hearts & Gifts Hook, Mackenzie & George Keyring, Hiho Silver Fob Bracelet and the Fairfax & Favor Purse.

As per the rest of the days, I’ve added a video to my Rhea Freeman PR Facebook page. This shows the sweatshirt that you’ll win, the colour, the fit, and lots more.

To be in with a chance of winning, all you need to do is…

  • Go to my Rhea Freeman PR Facebook page
  • Find the pinned post at the top of the page
  • Like and comment on the pinned post, and make sure you like my page too
  • Do this all before midnight on Sunday 2nd December 2018!

And if you would like to share the competition or the videos then please do – I’d be really grateful.

To enter the competition, you can find my Rhea Freeman PR Facebook page here.

Thank you Honest Riders

A massive thank you to Zoe at Honest Riders for giving this sweatshirt to the week one bundle.

Zoe set up Honest Riders just a few months ago and has worked so hard to establish the brand quickly and correctly. The slogans are fun and thoroughly equestrian, but the ‘good’ that’s behind these sweatshirts is great too. From the way the sweatshirts are made to the charitable donation. They look good and do good. A win, win, win then!

If you haven’t ‘met’ Honest Riders yet, do go over to the Honest Riders website and look. I am sure you’ll find some products you need in your life!

A big thank you to Honest Riders. The winner of the week one bundle is going to be thrilled!

Visit my Rhea Freeman PR Facebook Page to enter

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