Instagram – you know how much I love this little app, but I realised that I don’t talk about the main grid all that much. Those little squares that reveal snippets of our lives that we then share with the world. I usually talk about Instagram Stories, but I thought I’d change in up a bit and give you five Instagram post ideas today – for when your inspiration is lacking a little. These Instagram post ideas will work for all businesses, whether you have an equine business, a country business, or whether you have a business completely unrelated. They’re broad in theme but should help you come up with some great posts…

Instagram post ideas – five to get you started

1. Introduce yourself. Making sure your followers know who the person behind the account really is can be a great way to increase engagement and, also, creates real connection with your followers. The great thing about Instagram is that your account will continue to grow and change, and this means that your audience will too. You can introduce yourself at regular intervals. Maybe when you’ve had a steep increase in followers or on special occasions. A simple ‘I wanted to say hello to all my lovely new followers, so here’s a little bit about me…’ will do (spoiler alert- next week’s Thursday post will be a little challenge all around this subject…)
2. Where are you working today? Whether you’re an influencer or a business, sharing your world with your followers is important. And one way to do this is showing the behind the scenes of your day to day life… and one of these could be where you’re working today.
3. Share a quote you love. Quotes are, usually, pretty popular on Instagram. If you follow me over there, you may have noticed I use them quite a lot. I create quotes on a couple of different apps and use a mixture of my own quotes, famous quotes, and podcast quotes too.
4. Awareness days. There are SO many awareness days, I can’t even tell you! If you have a Google or buy a media diary, you’ll be able to find them. These can help you connect to a popular theme or # and just give you a few more ideas. Things like Wear A Hat Day are a real thing… and there’s a load more of these days ranging from the really random to the oh so serious.
5. Testimonials. If you listened to episode 28 of the Small & Supercharged podcast, you will have heard me rave about the power of testimonials – and one place to use these is on your social media. You could publish an image of the person who left the testimonial, then add the copy to your caption, you can create a graphic and use bits of the testimonial on that, or maybe you could combine the two in some clever way? Testimonials can be great for your business or blog… but you have to promote them!

So there you have it, five Instagram post ideas that are super easy to implement and should, hopefully, give you some inspiration. If you need additional help, Sophie Callahan has created a full year’s worth of social media prompts that give you ideas for what to post each day of the year. It might be worth a look!