Posts

, , , ,

Why I still love Youtube

Why I still love YoutubeIf you’re part of my Small & Supercharged or Small & Supercharged VIP group, or if you’ve just seen my Tip Tuesdays on Facebook and Instagram, you might have picked up on my ‘thing’ for posting video natively. But if I’m nuts on native content, does that mean I’ve fallen out of love with Youtube? Nope. Not even a bit. YouTube still has a very prominent place in my social media heart.

Why YouTube -surely Facebook wins?

Saying Facebook is better than YouTube (or visa versa), in my mind, is like saying Spiderman is better than Batman. They’re both good. They’re both really good. But they’re both quite different and you want both to have your back, don’t you?

I make a vlog a week for YouTube and create content for it – have a look at my channel here (and if you’d like to give me a little subscribe, I would love that too). The content I create for my channel often gets shared on Twitter and Instagram, and on Facebook too, but I know if I want to get maximum eyeballs on my video (in contrast to drive traffic to YouTube), I need to upload natively to Facebook too. I did produce a lot of content this way and will start on a new content plan for this. Uploading natively to Facebook gives you more options and it just works better TO THE FACEBOOK AUDIENCE. But uploading just onto Facebook and ignoring Youtube isn’t a great plan.

Why bother with YouTube? Everyone is on Facebook!

Well, yes and no. The platforms are very, very different. So, Facebook has over 1.9 billion users per month. That’s phenomenal. BUT over a billion people use YouTube, and it’s the second largest search engine in the world with some other amazing facts around it too. People use both platforms for different things. If you’re looking to ask a specific question – maybe how to do something, or you’re looking to research something, I bet you’d go for YouTube over Facebook? Yes? So why wouldn’t you put your content over on YouTube, so it’s there when people are looking for it? Yes, posting natively to Facebook is good. But so is posting to YouTube. And that’s why I still love it.

 

/0 Comments/by

Could video help your business?

Could video help your business?In this blog, I have a chat about video marketing, to answer the question ‘could video help your business?’

Could video help your business?

As you’ll see below, I have put together video all about video and if video could help your business (I feel like I have said the v word far too much, but stick with me!). Video is not a new concept in marketing, far from it, but in recent years video has become an integral part in many people’s businesses. It used to be expensive to get videos produced for your business, and a cost that, especially for small businesses, was more than a little prohibitive. The good news is that now, you can do the WHOLE process on your iPhone if you like. From filming to editing to posting. Of course, you can get videos professionally edited and that can be a good idea depending what you want your video to do, but now the cost of entry is pretty much zero. How amazing is that?

Should you use video to help promote your business?

I can not think of  one business that wouldn’t benefit from video content. And I’ve given this some serious thought. Video helps to give your brand personality, it allows people to get to know you, it helps you to educate your customers in the form on how-tos, it allows you to show off what you do… it lets people into your world. Is this a good idea? Oh yes. People buy from people and at a time when there’s a lot of competition in every industry, fully harnessing video and integrating it into your business can be a game changer.

But there’s more…

Now, not only can you use video to prerecord messages, how tos and more, you can also harness Live videos in the form of Facebook Live. There’s also the option to promote different types of video content across your platforms. This might mean a minute long burst for Instagram or a long Live for Facebook. Here’s a video about how to make your content work harder. Video is a really REALLY powerful tool and I would really urge you to try it. Video could really help your business. Honest.

/0 Comments/by