For someone who writes press releases for brands without too much stress of worry, you’d be amazed at the gremlins that cropped up when I decided to write the one below, all about my social media course for riders, Social Supercharge: Riders!
While social media and content marketing are definitely key marketing strategies for me, I really do still believe in the power for the press release. Not just for in print publications (actually, nowadays, less and less for this), but because through sending out a press release to a list of contacts you’ve nurtured, you’re spreading the word. You never know where these press releases can lead you. And I’ve seen time and again the amazing and long reaching benefits they have. So who was I to hide the fact that I’m really flipping proud of my social media course for riders – Social Supercharge: Riders. And also, I’m such an advocate of doing the work and not just preaching at people (mainly because I have no time for people who talk a good game but do very little else!). I do do the work for my clients every single day. But when it comes to my own stuff? That’s an area I’m working on…so here goes! This is the actual press release I sent out about the course. I should say press releases should be written in the third person – I haven’t gone weird on you…
Social Supercharge: Riders digital course launches to help riders improve their social media and promote themselves better
Renowned social media expert, Rhea Freeman, has downloaded her digital knowledge into an online course which will help riders improve their social media and promote themselves better to owners, sponsors and potential business partnerships.
In it Rhea talks riders through a range of content ideas before looking at how to capture this content, and how to ‘supercharge’ their social media growth further. In addition, it also looks at the opportunities that growing an engaged social media following can hold.
“I’ve worked with riders through the brands I work with for years, and latterly on a one to one basis with riders too,” said Rhea. “Social media is an essential part of any brand’s marketing, whether they’re a rider or a small business, but knowing what to create, how to get it out there… and how to stop it taking over your life, can be challenging. This digital course pulls all this together into one, and also has a Facebook group to offer course participants further support. I know how valuable this peer support can be as my 1700+ member Small & Supercharged Facebook group (which was created to support small equestrian and country businesses and brands) is such a supportive place. The group creates genuine business and life value for people, and I’m confident this will happen for riders too.”
“The course is completely digital and can be completed anywhere there’s internet connection. I understand the time demands on riders, so I’ve made the course as user friendly as possible and also something people can work through at their own pace. The response from participants so far has been amazing. As a launch offer, the first 20 spaces are being offered at an introductory rate of £99, and that will be increasing after these spaces have been filled.”
Testimonials have already started coming in and the first cohort members are already seeing results.
“I really look forward to sitting down with it and, to be honest, I don’t want it to end,” said Sarah Elebert of Sarah Elebert Eventing. “Within days of implementing just a few of the ideas, I had two brands that I already use and love wanting to work with me. Who knows where that could go. I am over the moon.”
“I have an idea for my first Instagram TV inspired by the course,” said Gemma Gilbert, also known as Gem Eventing. “The course has really helped with giving me a boost to do more things that I wouldn’t have done before as I wouldn’t have been as confident to try.”
And that’s that! I obviously included all my contact details (because they’re kind of key!), but you’re already here so you know that – but here’s the link to the course, and you can email me here if you have any questions! Enjoy!
