Have you heard of Gracie Tyte? Also known as @pony_nuts on Instagram? With over 100k followers on just one of her Instagram accounts (she has three), Gracie has become one of social media’s equestrian ‘big hitters’… and she is still at school! I caught up with Gracie to chat about all things equestrian influencer. The highs. The lows. The brands. All the things…
What it’s like to be an equestrian influencer?
Gracie was incredibly open and honest about what it was like to be an equestrian influencer, and it was really fascinating to hear from that side of the fence. From brands that were downright rude to her (as in, screenshooting and email when Gracie sent her rates over and spreading it all over the place!), to ones she loves working with, we get a real insider’s look at what it’s like to be an influencer with an account of over 100k followers.
We get to hear about some of the amazing brands she works with, some of the fabulous opportunities she’s been able to pursue because of her following, a little bit of trolling, tips for brands looking to work with influencers, and plenty of hints for people who want to grow their following on social media.
You can find Gracie in all the places below and, obviously, you can listen to the podcast above through the website or through iTunes, Spotify, Google Podcasts and lots of other places too.
Follow Gracie on…
Instagram (Gracie has three Instagram accounts)…
Facebook – Gracie Tyte Equestrian
And just a final thought before I leave these show notes. I recorded this podcast with Gracie after following her on social media for a while, receiving lots of amazing feedback about her, and loving the content she was producing. I wasn’t prepared for how blown away by her I would be during the interview. Gracie might be 15 years old (and I don’t mean that in a negative way, it’s a fact!), but I would trust her to work with any of the brands I do… and as I’m a control freak/mother hen/fiercely protective over them all, I can’t give greater praise. Open, honest, astute and strategic, Gracie is destined for huge things, whatever ‘things’ these may be. And she clearly has such an amazing support network at home too, in the form of her mum and dad, and it warmed my heart hearing how she spoke about her parents. I’ve also had the pleasure of exchanging a few emails and DMs with Gracie’s mum and she’s an absolutely star too. I hope you love this podcast as much as I do.
