What does ‘brand’ mean to you? And what does building a brand mean to you? That’s exactly what we’re talking about in this blog right here, and on episode 122 of the Small & Supercharged Podcast.
What’s a brand and how to start building one…
It can feel a little overwhelming to think about your brand or building one, but I hope that this podcast will help. We often think of them in terms of logos, colours and font, don’t we? These attributes are definitely part of the mix, as they help people to identify your brand, but it is so much more than this.
Your brand should be in your every fibre and its fingerprints over everything you say and produce. It should be what you believe in and who you are at your core. And by your, I mean you if you’re developing a personal brand, or you as a business if we’re building that way too.
A brand is about what people can expect from you and what you deliver, consistently. It’s far, far more than a specific colour.
This is, indeed, quite a big thing, and a big one to put across in everything you do, but it’s more than possible, as I explain in this episode of the podcast. Enjoy!
If you fancy following me online (and I’d love you to!) you can always join the fun over on Facebook, Instagram – or why not join the Small & Supercharged group? This FREE community based Facebook group has been created by me to help support small businesses, brands and influencers in the equestrian and rural space… and it continues to do a pretty good job of this for people in some many different areas. I’d love to see you there!
