Why I love… The Brand Stylist

If you’ve seen my Instagram in particular, you will have noticed that a book is a regular feature in my pictures. And this book is Brand Brilliance. It’s by the very talented Fiona Humberstone, also known at The Brand Stylist. But saying I just loved the book wasn’t enough… because I’m also taking Fiona’s fabulous online course, Design for Go Getters, and loving the whole process.

How did I find The Brand Stylist?

I actually can’t remember with complete certainty(!) but I think that I first found Fiona and The Brand Stylist on Amazon. I mean, that’s where I find a lot of people… either that or through podcasts I listen to. But I’m fairly sure that my first ‘meeting’ with Fiona was on Amazon, when I bought ‘How To Style Your Brand’. I have a HUGE thing about branding and being on brand. Having worked with so many business over the years, ‘on brand’ is a phrase I have used a lot. It’s something that any and every business owner needs to be concerned with and something I continually assess. And I don’t always get it right – far from it – but I am constantly trying. Over the years I have picked up a huge amount from the talented graphic designers I have worked with, but Fiona’s take was a little different. She clearly is bursting with technical knowledge, but she brings as slightly ‘softer’ side to it. Fiona talks about what ‘season’ your business is and the colours and style of these. It’s something that (in my experience at least) has taken a while to kind of marinade and develop in my head. I did enjoy ‘How To Style Your Brand’, but it left me with a lot of questions (I tend to think about things a lot!) that swilled about in my head.

Then Brand Brilliance came along

I was listening to a Me and Orla podcast where Sara Tasker interviewed Fiona. She was LOVELY. Approachable, jolly, insightful and passionate. I listened to the podcast a number of times and felt inspired after each listen. Fiona spoke about her new book, Brand Brilliance, and it sounded incredible. I trundled off to Amazon again and bought it. It’s not a cheap book (it’s around the £20 mark), but it is worth every single penny. I’ve paid £5 for books and felt ripped off, but I felt that Brand Brilliance was exceptional value. Before we even get to the content, the book is a work of art. It’s a lesson in layout and font, style, imagery… and that’s just how the book is, rather than what it contains. The content blew me away. It’s superb and I have recommended it to SO many people. When I meet up with people, I regularly take it along for them to see… and I think that everyone I have shown it to has purchased it! I loved the book and will be re-reading it again very, very soon.

But it didn’t stop there…

See, when you have a positive (I mean, really positive) ‘experience’ with someone, you find out more about them. I related to the book and Fiona’s philosophy and wanted to find out more about her and what made her tick, so I signed up to her newsletter and followed Fiona on social media (she’s usually found under her brand The Brand Stylist) and adored her content. And then she announced a course… Design for Go Getters. The course was run online and, again, not exactly cheap but, because of the book, I was quietly confident I would get exceptional value… and I was right.

What’s Design for Go Getters?

Design for Go Getters is The Brand Stylist’s online course that sheds a lot more light on design, its impact, how it works and what it says (and how to achieve it too!). As I said, I have a huge interest in design and have seen first hand the impact of good design vs. poor design and the impact this has on every area of a business and the perception of a brand. So I was keen to get some ‘proper’ education under my belt, that built on what I had learnt and loved from Brand Brilliance. I’m yet to finish the course (but when I do I intend to revisit, review and expect I’ll get more and more from it each time I look at it!), but I am enjoying every second. Combining mixed media, examples, information and challenges, I am lapping up the experience, the course… and have taken huge inspiration from it in terms of in terms of branding and design… but a whole lot more too.

So, that’s why I love The Brand Stylist. If you have even the slightest interest in branding and design, I would suggest ou follow Fiona on social media and have a good read of her blogs, they’re inspiring too. You don’t have to buy any of the above at all (and I haven’t been asked to write this, just FYI, I just want to share things with you that I love that I think you might like too!), but I wanted to share it with you, just in case.

Find Fiona here, at her online home The Brand Stylist