Why you should do your own PR

Today we’re going to have a chat about PR, and why you should do your own. Whether you’re a PR or a business, I think you’ll take something from this podcast. Honest. It’s what I really do believe, what I’ve found works really well for businesses and, actually, what I know works well for me when I’m working as a PR for equestrian and rural businesses.

Show notes from episode 14 – why you should do your own PR. In this episode I’m going to talk about why I think it’s really important to do your own PR, particularly for niche markets.

In this episode you’ll hear…

Why I think it’s important to do your own, particularly for niche businesses. I do a lot with equestrian, country and rural businesses, but I think for niche businesses it’s really important.
The value of doing your own PR and how this will help you if and when you decide to outsource in the future.
How it’s not rocket science to write a press release.
How to learn how to write a press release – have a read of ‘what is a press release’ for a bit more info.
Why it’s important to give your press release the best chance of being used.
Ways to get around writing press releases (yep, I know that not everyone loves them as much as I do!).
How doing your own will allow YOU to build your own connections with the press.
The value of constantly updating and tweaking you press lists.
How to build connections with magazine editors, bloggers and vloggers and how you can use these connections..
Why it’s important to understand the process – things like lead times, image quality, deadlines, etc.
Why it could cost you less money to do your own, how it might not (good PR can deliver a really good ROI), and also how doing it yourself could help to reduce your costs even if you outsource!
How you can use all of the above to work with your agency (if you’ve outsourced).
When you might want to outsource your PR, and when you might want to outsource other elements of your business if you love this side of the business.

As I mentioned at the start of the podcast, this podcast was inspired by my 5 reasons to be your own equestrian PR blog I wrote a little while ago. If you fancy a read, the title is a live link.