Oh yes… today it’s all about YouTube and how Lucy Earl, who you might know better as @lucy on Instagram (the coolest Instagram handle ever, right?!) or English With Lucy on YouTube transitioned her Instagram from teaching English to country life.
On today’s Small & Supercharged Podcast, Lucy talks to us all about her YouTube journey, how she started, the kit she started with (and the kit she uses now), how she’s grown her account… and also how she’s started a second channel and transitioned her Instagram followers more towards the country lifestyle now…
Zero to 3.4million on YouTube and a country transition with Lucy Earl
On this podcast, Lucy chats about how her YouTube growth has given her a reason to start a second channel, all about her, due to demand from subscribers from the other channel. This second channel and the interest in her personal life from her subscribers on English With Lucy was what gave Lucy the nudge to pursue Instagram too. We also talk about…
- How Lucy feels that being present on different channels is a very good idea for influencers and micro-influencers.
- How Lucy transitioned on Instagram from English with Lucy to being a popular countryside influencer.
- The three things Lucy looks for when she posts on social media.
- How she dealt with the growth on her Instagram, feeling a positive pressure in the platform, and how she made this work.
- Why it’s far more important to have engaged following vs a large following and how Lucy feels quite positive about people who unfollow her, as getting the right people following pushes the engagement rate up.
- The highs and lows of being an influencer, growing a huge YouTube following, and becoming an influencer.
- How Lucy coped with being subjected to cyberbullying.
- Opportunities she’s enjoyed from being an influencer… and so much more.
We also chat about Hiho Silver’s Hiho & Co Event, which Lucy was due to speak at. Unfortunately, due to Coronavirus, this has been postponed, but please sign up to the mailing list- you’ll be the first to hear about anything Hiho & Co if you’re on the list.
You can follow Lucy and see her in action at all the places below:
